Released on: February 26, 2008, 2:07 am

Press Release Author: Experian Research Services

Industry: Marketing

Press Release Summary: From battery-operated toothbrushes to air fresheners, a
consumer packaged goods (CPG) study by Experian Research Services suggests that not
all products need to have a green focus.

Download a free CPG green marketing product profile: http://www.smrb.com/?c=CPG




Press Release Body: NEW YORK, NY - From battery-operated toothbrushes to air
fresheners, a consumer packaged goods (CPG) study by Experian Research Services
suggests that not all products need to have a green focus.

Download a free CPG green marketing product profile: http://www.smrb.com/?c=CPG

The CPG study is part of the Simmons National Consumer Study, which identified four
types of green consumers: behavioral greens, think greens, potential greens and true
browns. The buying behaviors among these green consumers differ between the four
categories, making it necessary for CPG companies and marketers to stop and look at
how their consumers are reacting to the green movement.

Chris Wilson, president of Experian Research Services, explained that since more
than $500 billion will be spent on green products in 2008, it\'s vital for the CPG
industry to evaluate consumer preferences prior to establishing green marketing
strategies. \"Marketers need to have a strong understanding of consumer buying
behaviors and what is driving them to make purchasing decisions so that they can
allocate their marketing resources accordingly,\" said Wilson. \"For example,
marketers will want to know that roll-on deodorant is most favored among the
\'behavioral greens\' group, while aerosol is preferred among \'true browns.\'\"

Watch Gary Warech, senior vice president of Experian Research Services business
development, explain how CPG companies and marketing agencies can leverage this
consumer data to make packaging and promotional decisions:
http://www.youtube.com/watch?v=AZKevvmTcBg

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service.

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For more information, please contact Valerie Jennings at 816-221-1040 or send an
e-mail to info@jenningspr.net.

Web Site: http://www.smrb.com/?c=CPG

Contact Details: Experian Research Services
29 Broadway
New York, NY 10006
http://www.smrb.com/?c=CPG